ZIP Codes by Rural and Urban Groupings Toolkit now available on HIPxChange

Where people live, and the health-related characteristics of their communities, has a significant impact on the health and health outcomes of residents. Differences in health care quality and outcomes for rural and urban populations has been a focus of national priority and attention.

Researchers at UW-Madison distinguished the unique health-related characteristics of rural and urban ZIP codes across Wisconsin to identify important factors (e.g. health care providers, insurance status, poverty) that contribute to health, resulting in six groups of rural and urban ZIP codes in Wisconsin: Rural Underserved, Rural, Rural Advantaged, Urban Underserved, Urban, and Urban Advantaged.

View the Toolkit